Conduct thousands of deep-dive interviews with the speed of a single survey.

Qual gives every study an adaptive brain that probes, listens, and learns in real-time. Stop collecting shallow data, get human-grade insights at a scale that was once impossible.

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Trusted by innovative teams

The complete research toolkit

for teams who move fast

Adaptive Interviews

AI that adapts questions in real-time based on participant responses—no rigid scripts.

Scale Without Limits

Run hundreds of simultaneous interviews with the depth of a 1:1 conversation.

Live Synthesis

Watch themes emerge as interviews happen. No more waiting weeks for analysis.

Knowledge Graph

Visualize connections between concepts, themes, and insights across all your interviews.

Auto-Generated Reports

Get executive summaries and detailed reports with key quotes, ready to share with your team.

Campaign Brain

AI that learns from each interview, tracking hypotheses and detecting patterns.

From Goal to Insight in 4 Steps

How it works

Define your mission

Upload your context or hypothesis. Qual builds a custom Study Brain tailored to your research goals.

Deploy the Interviewer

Share a link. Participants chat naturally while Qual asks deep follow-ups to uncover the "why" behind every answer.

See Example

Watch the Brain evolve

Real-time clustering identifies patterns, detects contradictions, and adjusts interviews to explore gaps.

See Example

Generate your Report

Get a live synthesis with themes, verbatims, and recommendations—ready before the study ends.

See Example

"The insights we get from Qual are incredibly actionable. It's like having a research team that never sleeps, constantly finding patterns we would have missed."

Marcus Johnson

VP of Product, Elevate Labs

Research That Learns With You

Every study builds understanding across all interviews, surfaces unexpected patterns, and helps you reach saturation faster.

‣Conduct hundreds of interviews simultaneously
‣AI adapts questions based on previous answers
‣Extract themes and patterns automatically
‣Generate synthesis reports in real-time

Live Synthesis

124 interviews analyzed

Emerging themes12 found

Pricing frictionOnboarding UX+10

How teams useQual

User Research

Discover what users really need before building. Run hundreds of discovery interviews to validate ideas and uncover hidden opportunities.

Customer Feedback

Understand why customers stay or leave. AI interviews surface patterns and actionable insights to reduce churn and improve retention.

Employee Feedback

Hear from every voice in your organization. Run onboarding reviews, exit interviews, and climate surveys to understand what your teams really need.

Academic Research

Run rigorous qualitative studies with methodological precision. From hypothesis testing to thematic saturation, get publication-ready insights.

"Qual transformed how we do user research. We went from 10 interviews a month to hundreds without losing any of the depth that makes qualitative research valuable."

Sarah Chen

Head of Research, Astry.