Qual Research Lab publishes original qualitative research conducted entirely through AI-powered conversational interviews. Our mission is to make deep human understanding accessible to everyone — not just organizations with six-figure research budgets.
Traditional qualitative research is slow, expensive, and limited in scale. A typical study takes weeks to recruit, hours to transcribe, and months to analyze. We believe the best insights come from real conversations, and that technology can remove the barriers without sacrificing depth.
Every study published in the Lab is conducted using Qual's AI interview platform. An AI moderator guides each participant through a semi-structured conversation, adapting follow-up questions in real time based on their responses — just like a skilled human interviewer would.
This approach lets us reach dozens of participants in days rather than months, while preserving the open-ended, exploratory nature that makes qualitative research valuable. Participants share their experiences in their own words, on their own time, without the social pressure of a face-to-face setting.
After data collection, transcripts are analyzed using a combination of AI-assisted pattern detection and human review. We use thematic analysis frameworks to surface findings, and every quote published is drawn directly from participant responses. No data is fabricated or embellished.
Our studies explore questions that matter to practitioners, builders, and decision-makers. Topics span technology adoption, workplace culture, education, consumer behavior, and emerging social trends.
Each study includes an executive summary, detailed findings with supporting quotes, methodology disclosure, and participant demographics. We believe in full transparency about how research is conducted so readers can evaluate the findings on their own terms.
Have a question you think deserves a deeper look? We're always looking for compelling topics to explore. Reach out and tell us what you'd like to understand better.